Privacy Policy
Last Updated: June 2026
DSS Aquatics (“DSS Aquatics,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how information is collected, used, stored, and protected when you visit our website, place an order, create an account, contact us, or otherwise interact with our services.
By using this website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you voluntarily provide, including when you:
- Place an order
- Create an account
- Subscribe to newsletters or updates
- Contact us through our website
- Participate in promotions, surveys, or giveaways
Information collected may include:
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
- Order history
- Account information
- Customer service communications
Payment information is processed securely through third-party payment providers. DSS Aquatics does not store or have access to complete credit card information.
2. Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages viewed
- Time spent on the website
- Referring websites
- Shopping activity and cart information
This information helps us improve website performance, security, and user experience.
3. Cookies & Tracking Technologies
DSS Aquatics uses cookies and similar technologies to:
- Maintain shopping cart functionality
- Remember customer preferences
- Improve website performance
- Analyze visitor behavior
- Enhance user experience
- Support marketing and advertising efforts
Most web browsers allow users to disable cookies. However, some portions of the website may not function properly if cookies are disabled.
4. How We Use Your Information
We may use collected information to:
- Process and fulfill orders
- Provide customer support
- Communicate order updates
- Verify transactions
- Improve website functionality
- Prevent fraud and unauthorized activity
- Respond to inquiries
- Send optional marketing communications
- Comply with legal obligations
5. Payment Processing & Third-Party Services
DSS Aquatics utilizes trusted third-party service providers including, but not limited to:
- Stripe
- PayPal
- WooCommerce
- USPS
- UPS
- FedEx
- Google Analytics
- Social media platforms
These providers maintain their own privacy policies and terms of service.
DSS Aquatics is not responsible for the privacy practices, security policies, or operational procedures of third-party providers.
6. Sharing Your Information
DSS Aquatics does not sell, rent, or trade customer personal information.
Information may be shared only when necessary with:
- Payment processors
- Shipping carriers
- Website service providers
- Hosting providers
- Fraud prevention services
- Government agencies or legal authorities when required by law
All service providers are expected to maintain reasonable safeguards for customer information.
7. Shipping & Order Fulfillment
To fulfill customer orders, shipping information may be shared with carriers such as USPS, UPS, FedEx, or other logistics providers.
By placing an order, you consent to the necessary use of your shipping information for order processing and delivery.
8. Marketing Communications
Customers may receive transactional communications related to:
- Orders
- Shipping updates
- Customer service requests
- Account activity
Customers may also choose to receive promotional communications.
Marketing emails may be discontinued at any time by using the unsubscribe link included in promotional emails.
9. Data Retention
We retain customer information only for as long as necessary to:
- Complete transactions
- Provide customer support
- Maintain business records
- Comply with tax and legal obligations
- Resolve disputes
- Enforce agreements
Retention periods may vary depending on legal and operational requirements.
10. Consumer Privacy Rights
Depending on your state, country, or jurisdiction, you may have rights regarding:
- Accessing personal information
- Correcting inaccurate information
- Requesting deletion of personal information
- Limiting certain data uses
- Withdrawing consent where applicable
Requests regarding personal information may be submitted through our Contact page.
11. Security
DSS Aquatics uses reasonable administrative, technical, and physical safeguards designed to protect customer information.
However, no method of internet transmission, electronic storage, or online communication can be guaranteed 100% secure.
By using this website, you acknowledge and accept the inherent risks associated with online communications and electronic data storage.
12. No Guarantee of Uninterrupted Service
While we strive to maintain website availability, DSS Aquatics does not guarantee uninterrupted access to:
- Website services
- Product listings
- Online ordering systems
- Customer accounts
- Email communications
We are not liable for interruptions caused by:
- Server outages
- Maintenance
- Software failures
- Internet disruptions
- Cybersecurity incidents
- Third-party service provider failures
13. Legal Compliance & Disclosure
DSS Aquatics may disclose customer information when required to:
- Comply with applicable laws
- Respond to lawful requests
- Protect our legal rights
- Prevent fraud
- Enforce our policies
- Protect customers, employees, or business operations
14. Children's Privacy
DSS Aquatics products and services are intended for individuals who are at least 18 years of age.
We do not knowingly collect personal information from children under the age of 18.
If we become aware that personal information has been collected from a child under 18, we will take reasonable steps to remove that information.
15. Changes to This Privacy Policy
DSS Aquatics reserves the right to update, modify, or replace this Privacy Policy at any time without prior notice.
Updates will be posted on this page with a revised “Last Updated” date.
Continued use of the website following any changes constitutes acceptance of the updated Privacy Policy.
16. Contact Information
If you have questions regarding this Privacy Policy, please contact DSS Aquatics through the Contact page on our website.
By using this website, creating an account, or placing an order, you acknowledge that you have read, understood, and agreed to this Privacy Policy.